Usher, Nas and Bibi Bourelly touch on police brutality and remember those slain by officers with a Tidal visual for their “Chains” collaboration. Posted on Thursday, November 12th, 2015 by Toby Sanders. Usher and Nas, along with a host of other black musicians from Beyoncé to Kendrick Lamar, have used their voices to bring issues like police accountability into the mainstream discussion. The song’s release is accompanied by “Don’t Look Away,” an interactive experience. Arrival is a firm fixture on the London hip-hop calendar and even if you can't make the show, there's only one way to know what really went down on the night with exclusive footage and backstage interviews right here. SOHH.com Editorial Director. Nas & Bibi Bourelly #DontLookAway. Usher Makes Sure You “Don’t Look Away “ From Unarmed Victims In New Video By Louise Jack 1 minute Read Usher has released a new video, that compels viewers … And if you try to look away, the video knows and tells you, “Don’t Look Away.”. Partnered with the British Science Association we drop the latest news, science and tech. Hip-Hop culture changed the world, the way we speak, think, and dress. Chains: Don’t Look Away. See the full interactive video on Tidal. Stripping it down, Bonded is for a new age of women embracing their independent spirit - this is for the modern woman, the rebel woman, the complicated woman, the irreverent woman. Extreme poverty ends with you. Look deeper to learn about other victims just #DontLookAway – look at Chains. Sign up. A database from The Guardian has found that nearly 25% of people killed by police in the US are black, who make up only 13.3% of the US population. A year ago this past weekend, Usher released an interactive video to accompany his song "Chains", and it was met with critical acclaim. In this way, Usher brought police brutality into the viewers’ living rooms and offices. Clinton responded by saying we needed to “restore trust” between police officers and the communities they are protecting. An image from the traditional music video release of "Chains" in February. Furthermore, the communities most affected by fatal police shootings are often the ones with the lowest black voter registration, according to a study published by Wired in September. In order to create your account we need you to provide your email address. Using interactive technology on Tidal, the video uses the camera on your computer to track where your eyes are. "Chains" is a song by American R&B recording artist Usher featuring American rapper Nas and German singer-songwriter Bibi Bourelly. In this way, Usher brought police brutality into the viewers’ living rooms and offices. When you open the page for "Chains," it prompts you to … Usher – Don’t Look Away Interactive Experience. There's no greater story then a story where tragedy turns to triumph. “Social injustice in America is worse today than it was when we released ‘Chains’ 12 months ago,” Usher told Global Citizen. Check it out here or below. The non-interactive video on Youtube. If you grant the site access to your webcam and look away from the screen at any point, the song will cut out and the message “Don’t Look Away” will pop up. Overall, black voter registration has increased by 6% since 2012, but that pales in comparison to the increase in voter registration numbers among Hispanics and Asians during that same time. “While racial injustice keeps killing, society keeps looking away, facing the facts is the first step towards change.”. Usher linked up with Nas and Bibi Bourelly back in October for an arresting debut of the song “Chains.” ... with the screen asking that you “don’t look away.” It’s an interactive experience that does not make it possible to look away. What really set this video apart, though, was its use of digital interactive technology which forced viewers to grapple with the lives of African-Americans lost to police brutality since the death of Trayvon Martin in 2012. How does it know? Don’t look away. But these issues will only really be addressed if voters show up for the election and continue to apply pressure to politicians. This 2016 Clio Music Silver winning entry titled 'Don't Look Away' was entered for Usher. Please contact us at contact@globalcitizen.org if you would like to re-activate your account. The piece was submitted to the medium: Innovation within the entry type: Artist and the category: Innovation. While people had certainly been aware of some of these cases, they are confronted with the overpowering reality of seeing the faces of these 14 victims in a row and forced to absorb the totality of what it all means. "Chains" is, first and foremost, a protest song — and its video literally won't let you look away. Like “Don’t Look Away” – the ground-breaking interactive experience Usher debuted on TIDAL late last year – the new video aims to share eye-opening realities of social injustice with the goal of sparking a debate that leads to change. If you try to either look away or switch to another tab, browser or page the video will stop playing. ... where Usher performed “Chains” for the first time to a sold-out audience with proceeds benefitting groups that … Now, a year later, as we're staring down the barrel of what might be this country's most important election ever, the lyrics (powerful) and images (heartbreaking) of that video are more poignant than ever. Don't sweat the technique just get the knowledge. Robb D. Cohen/Invision/AP file Usher is forcing people to confront racial injustice and police brutality with his powerful new release, “Chains,” featuring Nas and Bibi Bourelly. Rolling Stone called it “devastating.” The Root called it “provocative.” Billboard called it “emotional.”. Meet other Global Citizens who care about the same issues you do. If you dare look away from the screen, even for a second, you’re confronted with the message “Don’t Look Away.” Don’t look away from the screen, it’s saying, and don’t look away from the massive issues of racial bias still plaguing America. People who want to learn about and take action on the world’s biggest challenges. Usher and Nas have released an interactive music video for the politically charged track ‘Chains’, also featuring Bibi Bourelly exclusively on Tidal. Together, they offer an important platform and news hook to … Both Clinton and Trump have dedicated much of their stump speeches to speaking about issues that affect black Americans, such as inner-city crime and a lack of good-paying jobs. Send petitions, emails, or tweets to world leaders. Usher’s new song and interactive video experience, “Chains,” are powerful statements on racial injustice and police violence. Welcome back! These are the sickest artists rising up, they're making waves, they're tearing down shows, they're running the internet and they're about to breakout - we chart the rise and rise of... You gotta have it! The music has raised us, even saved some of us. It isn't just about passing fads - it's about a commitment to the future. The first part of the experience, “Don’t Look Away,” featured an interactive element where viewers were required to look into the eyes of the unarmed victims to control the video stream. DJ Semtex is always in tune with the music and artists that matter - he breaks it down like no one else does because he knows hip-hop like no one else does! They don't just give AAA passes to anyone, but when we get access all areas, you get access all areas. Usher and Nas have teamed for "Chains," an interactive video that forces the viewer to confront racial profiling and police brutality. Though the song is called “Chains”, the interactive video experience is called “Don’t Look Away”, because if you want to watch, you have to keep your eyes fixed on those of the victims. You don't become the greatest of all time without paying your dues. These deaths included the shootings of unarmed black men and women, including Jamar Clark, Alton Sterling, Laquan McDonald, Philando Castile, and Terence Crutcher, and many others.Â. It’s a potent message and with the media whitewash on this shameful epidemic, the video is asking people to look deeper at the circumstances facing these tragic deaths. Despite protests by both community groups like Black Lives Matter and high-profile individuals like San Francisco 49ers quarterback Colin Kaepernick, the number of African-Americans who have died at the hands of police remains disproportionate to the amount of white deaths. Call governments or join rallies. Yet despite the shift of the election toward issues that matter to black voters, voter registration among blacks has not increased in some of the more important swing states. When we look away from this problem it gets worse. If you try to either look away or switch to another tab, browser or page the video will stop playing. Dove Men Slow Digital Film. Technology’s changed the way we listen to music, the way we make music, the way we experience the world. Questions of police accountability have played a key role in the 2016 election. It was released on October 15, 2015, as a Tidal exclusive. In this election year, as questions of gun control, police accountability, and criminal justice reform are on the line, the African-American vote will go a long way in determining the direction of the country. This is for the rule breakers, not the gate keepers. Dove Beauty Patch Social Experiment. This is for the change addicts not the hype beasts. To fix it we have to face it. You can check out our Privacy Policy to see how we safeguard and use the information you provide us with. “Chains” is one of the most direct campaigns to provoke people to confront the issue of the unlawful killings and police brutality in the U.S. It consists of 1 image. Once you hit play, the song starts and asks you to look into the eyes of recent victims of police brutality. Not a Global Citizen yet? Usher and Nas have teamed up for a powerful new interactive video that dares viewers to turn away from the faces of black Americans who died at … Making money matters in music and its tougher then its ever been - we'll be breaking down how the leaders of the music industry are making sure they get paid in full - this is how they handle their business. Citizens who care about the issues that mean the most to you rule breakers, not the hype.. On Tidal, the video uses facial recognition software to address police brutality into the eyes of recent victims police. 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